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Register for the Whatever™

Workshop Recording

LIVE One-Time Workshop:

The Whatever™

Stop hard selling. Start Pre-selling.

Steal the 15-minute ‘Microwave’ sales video that gets your leads primed, hot and ready to buy this week.

Join me for 2-hours behind the scenes, as I work on my next sales video and on yours.

Together we’ll outline and assemble a workhorse sales asset, ready to script and shoot, that will deliver a line of PreSold prospects straight to your door for the next 2 or 3 years.

In October, I'm going to work with a pilot group of early stage coaches to help them hit $10k a month consistently.

The goal is to create some great case studies we can brag about when we officially launch CLIENTS 3.0 in January.

12 months ago, I pulled CLIENTS 2.0 off the market because changes to the algorithm, ad strategies, and increased competition meant that what worked one or two years ago wasn't working anymore.

So we've spent the last 6 months in the lab with our clients building something that's ready for 2026 and beyond.

I'm opening early access for a select group to become the first case studies of the new system.

To help you build momentum quickly, we're kicking it off with 3 live workshops.

During this workshop, we'll remove the 3 biggest obstacles that stop coaches from consistently hitting $10k a month.

1. Your offer gets overlooked, because your messaging is unclear.

2. You don't have enough leads because your marketing is ignored and your content is invisible.

3. You're underpaid, because your sales process is clunky, awkward and inconsistent.

Here’s why this is important.

Right now, you’ve got 2 choices:

You can hard sell.

Continue the exhausting chase, dragging prospects through the sales process, trying to convince them to buy.

Or, you can PreSell.

Attract leads, and quickly microwave them to the point they’re hot, primed and ready to sign up and give you money.

Way more sales, with way less bullshit.

What I’ve found is that if you wanna PreSell, the single best tool is a Microwave VSL.

It takes warm leads, and ‘zaps’ them hot in a few short minutes.

Back in January I wanted to replace our sales team and eliminate sales calls in my business.

They weren’t gonna sell anymore, so I created a video to do the selling for me.

That’s where it got interesting... 2 things happened:

It increased the VOLUME of people wanting to see my offer, and
Because they were so primed, they bought $30k and $60k coaching programs without needing to speak to anyone.

It worked so well that my clients started asking me to help them with their Sales Videos.

So I went full nerd — I took 12 of the best performing VSL’s from coaches around the world, and reverse-engineered the psychological triggers they used.

Then, I added the visual model and choreography that I’ve used to sell millions in coaching over the last 15 years...

And what happened next, I was not expecting.

I handed it to my clients, and immediately sales records started getting broken.

This was great for them, but created a problem for me.

Their videos were better than mine!

I learned so much creating this framework, and helping them install it that it made me realise that my original video is a little...

... underwhelming.

Even though it’s added $5M in the last 4 months, I can’t walk around with the 17th best sales video in the industry.

By the end of the workshop, you'll have a compelling offer, and a system to get high-quality leads from your social content, and saying yes to your offer.

This is how we get you to $10K/month. with the minimum amount of fuss, funnels, and complexity.

FAIR WARNING. This won’t be a show. You won’t be watching. You’ll be making.

We’re gonna get our hands dirty, and actually create something live.

So here’s what I’m thinking...

We get on Zoom for 2 hours
I give you the framework that’s killing it right now.
I show you the VSL outline I’m working on, and some of my clients’ VSLs too.

And then, we assemble the ingredients and build YOU a PreSell video together, live on the call.

By the end, you’ll have your video outlined, ready to polish and shoot.

I reckon it’ll be fun!

By joining the workshop, you'll also get access to the full CLIENTS 3.0 program when it launches in January.

Starting January, we’ll get together as a group on zoom each week to tweak and refine YOUR offers, social posts, marketing and lead generation.

We'll support you for a full 6 months to see how high we can grow you from there.

I really want to create some amazing case studies we can brag about when we officially launch the program in January — so I'm looking for people who can implement, test and report back on the results.

The system is simple, but like all things, it's going to take a little bit of work so I’d like you'll need to have some time to dedicate to this over the next couple of months.

If you can swing 2 hours a week, you'll be golden. Anything above that is a bonus.

When, where and how much?

Los Angeles (PDT)
3:00 PM, Wednesday, July 9th

New York (EDT)
6:00 PM, Wednesday, July 9th

London (BST)
11:00 PM, Wednesday, July 9th

Sydney (AEST)
8:00 AM, Thursday, July 10th

To join this live workshop is just $100 USD.

Your ticket includes the full workshop recording + all the bonuses so you can rewatch, revisit, and implement anytime.

This workshop is designed to help a very specific group of people:

You're a coach or consultant, and you want more clients.
You know who you’d like to work with — or have a couple of options you’ve been considering.
You’ve got time to take on new clients, starting this month.
You're excited to create content that will grow your business without having to rely on ads.
You’re friendly, generous and coachable, and you’ll be fun to work with on the workshops.

Here’s some of what we’ll cover...

How we turned this into a weekly cadence, so that it brings in high-ticket clients consistently.
I show you the VSL outline I’m working on, and some of my clients’ VSLs too.
How to replace your lengthy, multi-step sales process (that’s actually repelling premium buyers) with a 15-minute video that just lets them buy.

The secret to making your credibility undeniable—without sounding like a douchebag bragging on camera.

Why hard selling is choking your lead flow and killing your sales...and the 7 PreSell ingredients that fill your pipeline with hungry buyers.

Exactly what to say in the first 30 seconds of your VSL if you want clients leaning in instead of clicking away.

How to replace an hour of talking with a simple visual model that does all the selling for you.
3 tiny choreography tweaks that instantly flip your VSL from “meh” to magnetic.

The single most important 90 seconds of your VSL (miss this and you’ve wasted your time).

The 5 formats you can use to record a high converting VSL — even if you don’t have a fancy studio, slick presentation skills or a big name in your industry.

How to use the Proof Stack to recognise themselves in your case studies... and start to believe it’s possible for them.

You'll also get these bonuses to help you crush it:

BONUS #1: The Offer Diamond™
— We’ll use it to craft an offer so good, people feel stupid saying no.out.

BONUS #2: The Offer Doc Chassis™
— The fill-in-the-blanks Offer Doc that’s sold $2.8M in new client revenue this year.

BONUS #3: The Offer Genie™ GPT
— Create your instant offer with our GPT offer creator
BONUS #4: The Streamlined Sales Blueprint
— A 1-page visual map of the Salesless™ process, so you can stop selling, and let them buy.
BONUS #5: The Brandwidth™ Workshop Recording
— This is the presales system that builds your audience, and primes them to buy an expensive program without needing to get on a call or talk to someone.
BONUS #6: Lifetime Access to the Workshop Recording
— Watch or rewatch any time, forever.

This is a 1-time, live workshop where you'll see behind the scenes of my next VSL, and we script yours.

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